Here is the key: knowing what women hate as customers is the best way to discover what they want as customers.
Now that may sound too simple to most people. But it should be simple. That’s the aim. If you can avoid those things that women hate as customers, then you can easily deliver those top notch customer solutions to them.
Why what women hate as customers should concern you
Women are no longer just a “niche segment” of the market; they are the today’s market.
In the United States, women influence the decision in 85% of all new cars. And they purchase 44% of all new vehicles (Askpatty.com)
There is no reason to suggest that these figures are significantly different in other countries or sectors.
Women are a strongly influential group of consumers capable of making significant impact to any company’s bottom line.
And the fact that women naturally manage household affairs clearly depicts the powers they wield in the consumer index.
Clearly, women spend more and make more purchasing decisions than men.
And here is the part I like most; women are more likely to tell their friends and loved ones about their purchase experiences —so a marketer will get a double benefit from women customers.
Let’s see what women hate as customers here
Black, Latina, Asia, and Native American women all share similar values and expectations as customers.
If you are ready to know what women like as customers, then we are ready to show you what women hate as customers.
- Women hate to be looked down on
Of course, no one likes to be looked down upon. But while the male folks could let such vice easily pass; the same will not go for a woman. Women strongly detest being insulted or treated with disdain. They are very sensitive and it hurts them deeply when anyone tries to put them down. And it’s worst when they know that as customers they ought to be treated as queens and not servants.
- Women hate to be ignored
Generally, the female folks like attention. And you as a seller must give them quality attention if they must part with their money. I have seen women hiss and walk away from a service point on the grounds that they were ignored. It does not matter how wonderful the products may be.
- Women hate assumptions
Every woman is in her own world. Your needs, taste, and struggles are not hers. They hate it when you think you know what they want and how they want it. They just want you to listen to them with an open ear and mind.
- Women hate impatient and poor listeners
Yes, you may be fast and nimble. But an average woman does not care much about that. She loves details and wants you to hear her entire story first. As a seller, you must clothe yourself with the garment of patience, if you really want to win the loyalty of female customers.
- Women hate straight jacket / officious sellers
Men most times are transaction driven. But women are relationship driven. They dislike service providers that show no concern about their mood or have no interest in their story.
- Women hate dull moments
They like pink. They love bright and colorful atmospheres. A female customer is quick to read the mood of the service provider. And in most cases would react correspondingly. Women like it when the seller brings life into what he or she does. They want an electrifying mood that would make them gush and feel intrigued.
- Women hate gender bullies
If you are the type that discriminates against women, then you have no business being in business. Women are united by their brain structure to sense gender discriminators and resist them out rightly.
- Women hate sexual harassment
To some people, this may sound strange. But it actually happens. Some men harass women sexually even in the open markets. What do you make of it when a male seller pulls the hand of a female customer in the market just to draw her attention? Some men even use their business centers as baits to win women over. Women need and want their space to be respected.
- Women hate dirty business centers
Guys may really not observe the dirt. But be sure that your female customers will definitely spot the unclean surroundings, particularly in the ladies. And that is definitely a negative to them.
Your turn: What do you think about what women hate as customers? A hit or miss?