Who makes the customers kings? Indeed, it’s exceedingly common to hear the very old cliché that customers are kings. Yes, it’s sang everywhere. In fact, it’s impossible to think of any other slogan that has gained more prominence and global acceptance in the markets.
But then I ask again; who are the kingmakers? I’m so much interested in knowing who the kingmakers of the customers are for obvious reasons. Perhaps it’s necessary we share this reason here also.
The stories of kingmakers who dethrone kings and royalties at will are widely documented. Kingmakers are undoubtedly powerful. They are the source of power. And they validate powers and convert the recipients to authorities.
In most climes, kingmakers are more powerful than the kings. And the king’s journey to royalty begins to end the moment kingmakers pass a vote of no confidence in his loyalty to them.
If the conception that some kingmakers wield humongous powers is anything to go by, it means that the kingship of some customers can be short lived.
NCH team got feelers from some people on who they think actually crowns the customers’ kings. Let me share with you the prominent tips amongst the many responses we got.
Which of these could be the kingmakers?
- If customers are kings, then employees must be the kingmakers
The idea here is that it is the employees that actually serve the customers. They are the providers of royal treatments to the customers. It’s also well known that some employees have used their positions to maltreat lots of customers-the kings.
- If customers are kings, the business owners must be the kingmakers
We are looking at the vision and asset owners here. There are strong thoughts that; customers become what the entrepreneurs make them be. It is viewed that business owners who are customer focused, always deploy their resources to ensure premium service delivery to customers. And anti-customer employees are shown the way out.
- Customers are kings because the markets say so
It is often said that competition drives the market forces. And the market forces are subject to the elasticity of the customers demand behaviors and preferences. And so, the market compels firms to compete for consumers’ patronages. The drive for securing market share indirectly makes businesses to honor customers as a bait to win their loyalty.
- Customers are kings, thanks to the size of their wallets
Who values a poor king? Who will take delight in making beggars royalties? Any person with money will naturally command respect in any market. After all, businesses only want the customer’s money. Forget all the cover-ups.
- Customers are kings because the governments say so
Government consumer protection efforts are very much in place. Consumer rights and education have been globally supported at all times. It’s strongly believed in some quarters that it is only the government authorities that are truly the customer’s kingmakers.
What do you think about the above responses? For sure I have my opinion on this. Let’s hear from you first.